How to Register a Trademark in Brazil:
Step-by-Step Guide for Foreigners
Expanding your business to Brazil? Registering your trademark is crucial to protect your brand and investments. Here’s what you need to know:
Why is trademark registration important?
Registering your trademark in Brazil gives you exclusive rights to use your brand, prevents others from copying or imitating it, and adds value to your business. Without registration, you risk losing your brand to competitors or facing costly legal disputes.
Who can apply?
Both individuals and companies, Brazilian or foreign, can register a trademark. Foreign applicants must appoint a local attorney or legal representative.
The registration process:
- Preliminary Search: Check if your trademark is available and not already registered.
- Application Submission: File your application with the INPI (Instituto Nacional da Propriedade Industrial).
- Examination: INPI examines your application and may request clarifications or amendments.
- Publication: Your application is published for third-party opposition.
- Approval and Certificate: If no opposition or after resolving objections, your trademark is approved and you receive a certificate valid for 10 years (renewable).
Required documents:
- Power of attorney (if foreign applicant)
- Identification documents
- Proof of business activity (if applicable)
- Trademark representation (logo, name, etc.)
How long does it take?
The process usually takes 12-24 months, depending on INPI’s workload and possible oppositions.
Costs:
Government fees vary depending on the applicant’s profile (individual, small business, or large company). Professional fees for legal assistance are separate and quoted according to your needs.
Why use a specialized service?
According to INPI, most applications filed without professional help are rejected due to errors or lack of documentation. A specialized attorney increases your chances of success and saves time and money.
Need help?
Contact us for a free assessment of your case. We offer complete support in English, with transparent pricing and personalized service.